How to use it
- Keep the time, date, and location obvious.
- Ask for a quick confirmation so the client has one easy action to take.
- Pair the reminder with your cancellation policy only when that expectation is already established.
Beauty template library
Copyable templates for the business side of beauty and wellness work.
These are meant to be useful right away, even before you switch software.
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Beauty template
Appointment reminder text
Use this the day before or the morning of the appointment to reduce ghosting without sounding robotic or stiff.
Good companion paths
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Simple reminder
Hi {{first_name}}, this is a reminder for your {{service_name}} appointment with {{business_name}} on {{day}} at {{time}}. If you need to reschedule, please let us know as soon as possible so we can open the spot.
Beauty template
No-show policy message
Use this when a new client asks about policy or when you need a clear written version that still feels professional.
How to use it
- State the policy in one pass instead of burying it in a paragraph.
- Name the timeline clearly.
- Avoid apologizing for having the policy.
Good companion paths
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Clear policy message
Before we book your appointment, here is our policy: appointments changed with less than {{hours_notice}} hours notice, late arrivals that shorten the service significantly, and no-shows may lose the deposit or be charged a missed-appointment fee. We keep this policy so the calendar stays fair for every client and provider.
Beauty template
Deposit request message
Use this when you need a simple way to secure a booking without sounding defensive.
How to use it
- Explain why the deposit exists.
- Name whether it applies toward the service total.
- Send the booking link immediately so the client can act without more back-and-forth.
Good companion paths
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Deposit request
To lock in your {{service_name}} appointment for {{day}} at {{time}}, we take a {{deposit_amount}} deposit. It goes toward your service total and helps us hold the time just for you. Here is the secure booking link: {{booking_link}}
Beauty template
Rebooking text after appointment
Use this shortly after the visit when the client still feels the result and before the next appointment slips out of mind.
How to use it
- Keep the next recommended timing simple.
- Offer a booking link instead of asking an open-ended question only.
- Mention one reason to rebook now, such as ideal maintenance timing.
Good companion paths
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Simple rebooking nudge
Hi {{first_name}}, thanks again for coming in today. If you want your next {{service_name}} at the ideal timing, now is a good moment to grab your next spot for {{recommended_window}} from now. Here is the rebooking link: {{booking_link}}
Beauty template
Review request message
Use this after a strong visit when the service is still fresh and the client is likely to respond quickly.
How to use it
- Ask soon after the appointment.
- Make the action easy with one direct link.
- Thank the client for the visit before asking.
Good companion paths
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Review request
Thank you again for visiting {{business_name}} today. If your appointment felt great, would you mind leaving a quick review here? {{review_link}} It really helps new clients know what to expect.
Beauty template
Instagram caption prompt
Use this prompt when the visual is ready but the caption still slows the team down.
How to use it
- Give the AI the service, outcome, and one angle such as educational, promotional, or seasonal.
- Keep the final caption grounded in the real service offered.
- Avoid overpromising results.
Good companion paths
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Caption prompt
Write 5 Instagram caption options for a {{business_type}} post about {{service_name}}. Tone: polished, clear, and client-friendly. Include one caption that is educational, one that is promotional, one that is seasonal, and one that pushes rebooking. Keep each caption under 120 words and add a short CTA that feels natural.
Beauty template
Before and after photo consent message
Use this when you want written permission for portfolio and social use without making the message feel legalistic or awkward.
How to use it
- Explain where the content may appear.
- Give the client a clear opt-out path.
- Keep the message professional and simple.
Good companion paths
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Consent message
We would love to share your before and after photos as part of our portfolio and social media content. We only use them to show our work and we never need to tag you unless you want that. If you are comfortable giving permission, reply YES. If you would rather keep the photos private, reply NO and we will note that in your file.
Beauty template
Client consultation prompt
Use this to turn rough consultation notes into a cleaner summary, follow-up, or service plan.
How to use it
- Feed in clear facts from the appointment only.
- Keep medical or regulated claims out unless a qualified provider is reviewing them.
- Use it as a drafting aid, not as the final clinical decision maker.
Good companion paths
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Consultation summary prompt
Turn these consultation notes into a clear client summary with: 1) the client goal, 2) the proposed service plan, 3) any prep steps, 4) aftercare reminders, and 5) the recommended timing for the next visit. Keep the tone professional, warm, and easy to understand. Notes: {{consultation_notes}}
Beauty template
Aftercare instruction template
Use this when you need a repeatable client-facing aftercare note that is cleaner than a rushed text.
How to use it
- Keep the instructions specific to the actual service.
- Separate hard rules from best practices.
- Tell the client when to reach out if something feels off.
Good companion paths
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Aftercare template
Thanks again for visiting {{business_name}} today. Here are your aftercare instructions for {{service_name}}: {{aftercare_steps}}. If you have questions or anything feels unusual, reply to this message and we will help you quickly.
Beauty template
Birthday or loyalty message
Use this when you want a softer retention touchpoint that feels personal without taking a lot of manual effort.
How to use it
- Keep the offer easy to redeem.
- Tie it to a short booking window when possible.
- Do not overcomplicate the message with too many details.
Good companion paths
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Birthday message
Happy birthday from {{business_name}}. We would love to see you in the chair again soon, so here is a small thank-you: {{offer}} when you book by {{deadline}}. If you want to use it, here is the booking link: {{booking_link}}
Beauty template
Quiet week fill-the-calendar campaign
Use this when you need a fast, tasteful way to fill slower openings without training clients to wait for deep discounts every time.
How to use it
- Keep the offer narrow and time-bound.
- Prioritize existing clients or warm leads first.
- Use this as a fill strategy, not the whole marketing plan.
Good companion paths
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Quiet week campaign
We opened a few spots this week at {{business_name}} and wanted to offer them first to our current clients. If you have been thinking about {{service_name}}, we have limited openings on {{days}}. Reply to this message or use this booking link to grab one before they go: {{booking_link}}
Beauty template
Bad review response template
Use this when you need a calm public response that protects the brand without escalating the situation.
How to use it
- Acknowledge the feedback without fighting in public.
- Move the resolution private quickly.
- Do not include personal details from the appointment.
Good companion paths
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Review response
Thank you for the feedback. This is not the experience we want associated with {{business_name}}. We take concerns like this seriously and would like the chance to review what happened directly. Please contact us at {{contact_method}} so we can follow up with you privately.