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Learn more✂ Beauty & Wellness Review
V
Vagaro
All-in-one booking, client management, and marketing for growing beauty and wellness businesses.
Pricing
$30/mo (1 staff) · $40–$70+/mo (2–7+ staff)
Free trial
30-day free trial
✓ Best fit
- ✓Multi-staff salons and studios (2–10 people)
- ✓Businesses wanting memberships, packages, and gift cards
- ✓Studios needing built-in marketing email campaigns
- ✓Teams that want marketplace visibility for new client discovery
✗ Not a fit
- ✗Solo operators — GlossGenius is faster and cleaner for one person
- ✗Businesses wanting a truly premium client-facing experience (Boulevard wins there)
- ✗Anyone not ready for a 2–3 week setup and learning curve
Verdict
Vagaro earns its place as the mid-market workhorse for growing beauty businesses. It does more than GlossGenius — memberships, built-in marketing, multi-staff coordination, a real marketplace for discovery — but that breadth comes with setup complexity. Budget a weekend to get it configured properly. At $30–$70/mo depending on staff count, the price scales reasonably with team size. The 30-day trial is long enough to actually evaluate it.